The Danish designer, Felicia Arvid Jaeger, began her career at the age of 17, when she was spotted during Copenhagen Fashion Week, by visiting buyers from Japan in 2012. At that time she was just an intern at a fashion house, but the buyers fell in love with the dress Felicia wore, which were one of her own creations. They wanted to sell her designs in their stores, so the buyers placed an order and that was the beginning of FELICIA ARVID.
Over the years she has broadened her design field in to the world of product design and architecture, taking fashion beyond our clothes and into the space that surrounds us.
The philosophy of the design studio FELICIA ARVID derives from her experience as a dressmaker and knowledge of creating 3D shapes with textiles based on the Nordic tradition. The modular sofa-bed system Addéra, embraces the individual and the diverse ways of living by adaptability which is an important concept for FELICIA ARVID.