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Showcasing Design denmark member, Urgent.Agency and their wayfinding design and place branding at Postbyen for Danica Pension.
The brand identity is expressed throughout the site, from pylons to environmental graphics, considering the very different architectural spaces of the parking garage and the urban space.
Upon exiting your car, you are guided to the nearest staircase or elevator which leads to the urban space. Only when you are in the urban space, you are guided to your destination.
Design denmark is the national, member-based interest organization representing Danish design professionals and the wider design industry.
We work to strengthen and promote Danish design — by elevating designers and driving the industry forward.